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Archive for the ‘Advertising’ Category

Or a case of cross-cultural unintended communications?

Regardless, look the official logo for the World Cup in Brazil and tell me that isn’t a face-palm:

That’s just marvelous. Brazil’s contribution to bad logo design. 😀

PS: If anyone happens by this cobwebby corner of the Internet, is the face-palm a gesture of embarrassment in Brazil? Or is this something a Brazilian would just not have noticed?

PPS: Once again, the embedded tweet has trouble displaying. If you don’t see it, try reloading, or just click the link.

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And then Toyota had to do this to it:

I’m also not sure “Prius: the car for those who find Candy Land a challenge” is quite the message I would want to send, were I an auto exec.

But then, that’s why I’m not paid the big bucks.

 

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Okay, I’ve heard of stores and producers tracking purchases to see who’s buying what (What do you think those grocery store member’s cards are for?), but to plant a GPS tracking device in detergent so the manufacturer’s ad agency can follow you home is going a bit far:

Unilever’s Omo detergent is adding an unusual ingredient to its two-pound detergent box in Brazil: a GPS device that allows its promotions agency Bullet to track shoppers and follow them to their front doors.

Starting next week, consumers who buy one of the GPS-implanted detergent boxes will be surprised at home, given a pocket video camera as a prize and invited to bring their families to enjoy a day of Unilever-sponsored outdoor fun. The promotion, called Try Something New With Omo, is in keeping with the brand’s international “Dirt is Good” positioning that encourages parents to let their kids have a good time even if they get dirty.

(…)

Fernando Figueiredo, Bullet’s president, said the GPS device is activated when a shopper removes the detergent carton from the supermarket shelf. Fifty Omo boxes implanted with GPS devices have been scattered around Brazil, and Mr. Figueiredo has teams in 35 Brazilian cities ready to leap into action when a box is activated. The nearest team can reach the shopper’s home “within hours or days,” and if they’re really close by, “they may get to your house as soon as you do,” he said.

Once there, the teams have portable equipment that lets them go floor by floor in apartment buildings until they find the correct unit, he said.

Brazil has a very high crime rate; can you imagine how a woman going home from the market will feel if she notices she’s being followed, or there’s an unexpected knock at the door from someone claiming to be there to give her a prize?

Why do I have a feeling this will end in tears?

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That Jack in the Box commercial featuring the two infantile businessmen in strollers has got to go. What idiot thought this would make me want to buy their food?

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Seen recently at the local Coffee Bean & Tea Leaf: a gorgeous twenty-something woman in a black vest and short yellow skirt. As I was admiring her fashion-sense (really), I noticed the logo on her skirt: an angel’s wing, one per cheek, making it look as if she were sprouting wings from her … ahem.

I was tempted to ask her what the message was, but I valued not getting slapped more.

 

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Standing at a bus stop today, I saw one of the ubiquitous (at least in Los Angeles) bebe ads.

Is it just me, or do the models in those ads look not just dumb or stupid, but like they’ve been utterly lobotomized? Somehow, I wouldn’t find a clothes line appealing that promised me I would look like someone with less awareness than a one-year old.

 

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